Canberra Business Owner Spotlight Hub
Building a Recruitment Business That Adapts With the Canberra Market
Canberra business Capital Recruit is a recruitment agency helping government and private organisations find the right talent.
Business Snapshot
Business Name: Capital Recruit
Owner: Sarah Rajic
Industry: Recruitment
Location: Canberra
Who They Help: Government, private sector, and not-for-profit organisations
Website: https://www.capitalrecruit.com.au
Sarah Rajic is the founder of Capital Recruit, a Canberra-based recruitment agency working across government, private sector, and not-for-profit organisations.
With a strong background in recruitment and deep ties to the local market, Sarah built the business to deliver consistent outcomes for both clients and candidates. What makes Capital Recruit worth paying attention to is how it has navigated shifts in the Canberra market while continuing to prioritise relationships, team development, and long-term stability.
About The Business
Capital Recruit was built on a clear understanding of recruitment and a willingness to step into business ownership at the right time. After working in recruitment and returning to Canberra, Sarah Rajic made the decision to build something of her own, backed by experience and a strong local network.
The business supports organisations across government, private sector, and not-for-profit, helping them find the right talent while also guiding candidates through career opportunities. While it began with strong ties to government recruitment, the business has expanded to create a more balanced mix across sectors.
“Growth in Canberra isn’t just about momentum, it’s about how well a business
adjusts when the market shifts.”
Over time, Capital Recruit has grown and evolved through different phases. From early startup pressure and rapid team growth to more recent shifts in market demand, the business has had to continually adapt. This has included expanding into the private sector, adjusting team size, and refining how the business operates to suit changing conditions.
At its core, the business remains focused on relationships. Whether it is clients, candidates, or internal team members, the emphasis is on building trust, delivering outcomes, and creating an environment where people can succeed.
Q&A with Sarah
What does Capital Recruit do and who do you work with?
We are a recruitment agency helping organisations across government, private sector, and not-for-profits find the right talent.
What are you most proud of so far?
The people in the business. The team we have built and the success they have had.
What decision made a big difference to growth?
Bringing on the right people earlier, especially in areas like finance and leadership.
What are you working on improving right now?
Maintaining balance across government and private sector work while supporting the team through market changes.
Why did you start the business?
I wanted to see if I could do it myself. I knew recruitment well and wanted to back myself in Canberra.
What was challenging in the early days?
Doing everything. Running the business, delivering recruitment, managing systems, and trying to stay ahead of problems at the same time.
What has become more complex over time?
Market changes. The shift from high demand to a tighter market has changed how the business operates.
What does success look like over the next 12 months?
Stability. Consistent performance, strong team outcomes, and positive feedback from clients and candidates.
One thing that stood out
One thing that stood out here was how much of the business has been shaped by the Canberra market itself. The ability to grow, contract, and rebalance across sectors has been critical in maintaining momentum as conditions change.
Explore Capital Recruit to see how they support hiring across Canberra.
Canberra Business Accelerators is a Fyshwick-based business coaching and advisory practice led by Natalie Sammons. It helps established Canberra business owners improve profit, reclaim time, strengthen teams, build leadership capability, and create scalable systems through one-to-one coaching, planning days, team development, and practical business workshops.
Canberra Business Accelerators is a Canberra-based business coaching and advisory practice led by Natalie Sammons. It helps established Canberra business owners improve profit, reclaim time, strengthen teams, build leadership capability, and create scalable systems through one-to-one coaching, planning days, team development, and practical business workshops.
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