Frequently Asked Questions
Straight answers for business owners who want clarity, not confusion.
Coaching Programs
How is your coaching program structured?
It does depend on the program however on average meet with clients two times per month, 1-on-1, in-person for strategic and accountability-based coaching You’ll also be invited to join quarterly full-day planning days to reset your direction and refocus your team.
How long do people usually stay in the program?
Most clients stay 12–24 months or more. We aim for return on your investment in the first 90 days and in that time you’ll start seeing clarity and traction, but sustainable growth takes structured support.
Do I have to commit long-term?
No. We offer initial 90-day engagement options so you can test the structure and get real results without pressure.
Is this one-on-one or group coaching?
Both. You’ll have regular 1:1 coaching sessions and join a peer group of other local business owners on a quarterly basis. It’s the best of both worlds, personal attention and shared insights.
Team & Staff Training
What team sizes do you work with?
Anywhere from 3 to 30+. We tailor team workshops to suit small groups, full teams, or even multiple businesses in a shared session (e.g. trades, franchises, advisory groups).
What team training topics do you cover?
We focus on communication, leadership, accountability, values, and culture alignment. Everything we deliver is practical, and built to shift real behaviours.
Do you use any profiling tools?
Yes — we use DISC and Values profiling as part of our leadership development and team workshops. These tools help your team understand each other better and work together more effectively. These tools also help with sales techniques and working with customers.
Events & Planning Days
Do I have to be a coaching client to attend events?
Not at all. Our Business Breakthrough Intensives, Planning Days and Women’s Business Lunches are open to all business owners who are growth-focused and ready to work on their business.
What’s the difference between the Planning Day and Breakthrough Intensive?
Planning Days are structured quarterly resets for coached clients and guests. The Breakthrough Intensive is designed to uncover bottlenecks in your business and build a 90-day plan — perfect for getting started or course-correcting fast.
Fit + Results
Is this right for me if I’m already doing OK?
Absolutely. Most of our clients are turning over $1M+ — they’ve achieved success but feel stuck, overloaded, or unsure how to scale without breaking. We help you make that next leap with more clarity and less chaos.
What kind of results do your clients get?
Increased profit, time back for the owner, stronger teams, and better systems. You can check out our Client Results page for real examples.
I’ve tried coaching before and didn’t love it — what makes this different?
We’re not about mindset alone. We combine strategic thinking, operational frameworks, and practical tools tailored to what your business needs next. Less hype, more traction.
Getting Started
What’s the first step?
Book a free 15-minute chat. No pressure, just a solid conversation about what’s working, what’s not, and how we might be able to help.
Do you offer payment plans or flexible options?
Yes — we offer flexible payment options, especially for team development or multi-service clients.
I’m not ready to book yet. Can I stay in touch?
Of course. Start by downloading our Business Growth Blueprint or check out our free tools in the Toolbox. You’ll also get fortnightly insights and local stories from our community.
Meet Natalie
I'm not here to give you fluff. I'm here to give you traction.
Hi, I'm Natalie Sammons. I've worked with over 150 businesses - from solo founders to $20M+ firms and I've seen one truth again and again: Success isn't about doing more. It's about doing the right things, better.
My background's in accounting and finance, but my passion is building businesses that actually work. Ones that grow profitably. Ones that don't chew through your time, energy, and relationships.
And yes, I've run businesses myself. I've juggled teams, managed clients, led projects, and hit that "this is unsustainable" wall. That's why I do what I do now: helping other Canberra business owners lead smarter, grow faster, and get their lives back in the process.
What I Believe
Growth shouldn't come at the cost of your sanity.
There's a lot of hype in the coaching world. Motivation. Manifestation. Hustle harder. That's not what we do here.
Time
Reclaiming your week and getting you out of the weeds
Team
Leading better, so your people perform without you micromanaging
Customers
Attracting and converting clients who value what you offer
Money
Building profit, not just revenue, with a plan to grow
Why Canberra Business Accelerators?
We're not just coaching.
We're community-building.
I created Canberra Business Accelerators to do more than coach individual business owners, it's about changing the way business is done in this region.
That's why I also run the Canberra Business Spotlight, where we feature and celebrate our city's most proactive, values-driven businesses. It's also why I deliver planning days, workshops, team training, and online programs, so you've got the tools and support you need to go from stuck to scaling.
Whether you're growing past $1M, building a high-performing team, or just need a plan to stop the chaos; this is the place for you.
Your Next Step
Think we might be a fit? Here are a couple of easy ways to get started:
Download the free Business Growth Blueprint
Learn the 5 strategies most Canberra businesses miss
Book a 15-minute Chat
See if our coaching is right for you
Apply to Be Featured
If you're a Canberra business owner doing great things
Canberra Business Accelerators is a Fyshwick-based business coaching and advisory practice led by Natalie Sammons. It helps established Canberra business owners improve profit, reclaim time, strengthen teams, build leadership capability, and create scalable systems through one-to-one coaching, planning days, team development, and practical business workshops.
Canberra Business Accelerators is a Canberra-based business coaching and advisory practice led by Natalie Sammons. It helps established Canberra business owners improve profit, reclaim time, strengthen teams, build leadership capability, and create scalable systems through one-to-one coaching, planning days, team development, and practical business workshops.
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