Real business advice. For real business owners.
Meet Natalie
I'm not here to give you fluff. I'm here to give you traction.
Hi, I'm Natalie Sammons. I've worked with over 150 businesses - from solo founders to $20M+ firms and I've seen one truth again and again: Success isn't about doing more. It's about doing the right things, better.
My background's in accounting and finance, but my passion is building businesses that actually work. Ones that grow profitably. Ones that don't chew through your time, energy, and relationships.
And yes, I've run businesses myself. I've juggled teams, managed clients, led projects, and hit that "this is unsustainable" wall. That's why I do what I do now: helping other Canberra business owners lead smarter, grow faster, and get their lives back in the process.
What I Believe
Growth shouldn't come at the cost of your sanity.
There's a lot of hype in the coaching world. Motivation. Manifestation. Hustle harder. That's not what we do here.
Time
Reclaiming your week and getting you out of the weeds
Team
Leading better, so your people perform without you micromanaging
Customers
Attracting and converting clients who value what you offer
Money
Building profit, not just revenue, with a plan to grow
Why Canberra Business Accelerators?
We're not just coaching.
We're community-building.
I created Canberra Business Accelerators to do more than coach individual business owners, it's about changing the way business is done in this region.
That's why I also run the Canberra Business Spotlight, where we feature and celebrate our city's most proactive, values-driven businesses. It's also why I deliver planning days, workshops, team training, and online programs, so you've got the tools and support you need to go from stuck to scaling.
Whether you're growing past $1M, building a high-performing team, or just need a plan to stop the chaos; this is the place for you.
Your Next Step
Think we might be a fit? Here are a couple of easy ways to get started:
Download the free Business Growth Blueprint
Learn the 5 strategies most Canberra businesses miss
Book a 15-minute Chat
See if our coaching is right for you
Apply to Be Featured
If you're a Canberra business owner doing great things
Canberra Business Accelerators helps growth-focused business owners build profitable, scalable and self-sustaining businesses. We work with established Canberra businesses turning over $1M+ and employing from small to large teams. Our clients are ambitious but often stretched too thin, juggling staff challenges, inconsistent systems, patchy marketing and thin margins. Through practical coaching, tailored strategy and hands-on tools, we help owners take control of their time, team and bottom line. Our programs include one-to-one coaching, business planning days, team development workshops and leadership support designed to get real-world results. We specialise in helping business owners to strengthen their leadership team, improve profitability and cash flow, systemise operations for consistent delivery and attract better clients with smarter marketing. Unlike generic business coaches, we’re based locally and work directly with owners and their teams to implement strategies that stick. Our goal is to help you build a business that works for you, not the other way around.
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